RSF! founders seated during Shark Tank interview


Since our pitch on Shark Tank we’ve been hard at work spreading the word about early allergen introduction and making our product the best it can be to set up all babies for a future of food freedom.


We start with real food

Introduce early & often

Pediatricians, allergists, and national associations- USDA and AAAAI – all support early food allergen introduction in babies as early as 4 months of age. Babies have a chance at a healthier future if they continue with daily exposure until these allergens become part of the baby’s regular diet.  

Allergen Introduction just got easier

Pre-measured daily packets of the allergens can be added to any bottle or food for the ultimate in feeding flexibility. We also have a new line of Organic Baby Oatmeal, available in a variety of new flavors, including 9 of the top allergens already blended into every tasty bowl.  Now that’s easy and convenient!

Just real, organic food

Ready. Set. Food! Stage Mix-Ins and Organic Baby Oatmeal are both just tasty, real organic food – no added sugar, no additives. And Stage 3 Mix-Ins and RSF Oatmeal are higher in protein for added nutritional value.

9 of the top allergens

Peanut, egg, milk, cashew, almond, walnut, sesame, soy and wheat comprise ~90% of the potential allergies that develop in children. These are the allergens that are introduced in many of the Ready. Set. Food! products.  

Early Allergen Introduction The Ready. Set. Food! Way

We created Ready. Set. Food! so that parents could have access to a safe and easy way to introduce their babies to allergens and help them achieve a healthier future.

RSF Stage 1,2 and 3 Boxes

Stage 1 + 2 + 3 Mix-Ins

Oatmeal pouches in a variety of  flavors

Organic Baby Oatmeal




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What is early allergen introduction and why do it?

Early allergen introduction is the process of frequently feeding common allergenic foods, such as peanut or egg, to your baby. The 2020 USDA Dietary Guidelines for Americans and other prominent medical associations (NIH, AAP, AAAAI) recommend introducing peanut and egg in the first year of life (after age 4 months), otherwise known as early allergen introduction. This is especially important for babies with eczema who have a 1 in 3 chance of developing food allergies. With Ready. Set. Food!, we make it easy to introduce allergens early and often.

Why is Ready. Set. Food! the best way to introduce allergens?

Ready. Set. Food! is the best option for introducing allergens because we make the process simple. It is important to note that for early allergen introduction parents need to frequently feed allergenic foods such as peanut, egg, and milk to their babies. Parents have found that trying to do this on their own is difficult and time-consuming, which is why we've created Ready. Set. Food! to help make early allergen introduction easy.

When should I start my baby on Ready. Set. Food! and for how long?

The 2020 USDA Dietary Guidelines for Americans and other prominent medical associations (NIH, AAP, AAAAI) recommend starting babies as early as 4 months of age with food allergen introduction.

We recommend starting the Stage 1 introduction, and Stage 2 for continued exposure together anytime between 4 - 12 months of age. You should sustain exposure to Stage 2 for at least 6 months.

Stage 3 is designed as the next step from Stage 2, and expands allergen exposure from 3 to 9 allergens including tree nuts, sesame, wheat and soy. However, if your baby hasn't started allergen introduction, but is already eating solid foods, feel free to start with Stage 3. Continue on Stage 3 for at least 6 months.

Feeding foods like peanut, egg, and milk only once or twice is NOT enough. We recommend using Ready. Set. Food!, for at least 6 months, or until your baby is regularly eating the allergens at least 3 times a week. We designed Ready. Set. Food!, to make it safe and easy for parents to not only introduce the allergens, but to sustain exposure as well.

What is Ready. Set. Food! Baby Oatmeal?

Guidelines from the leading medical organizations recommend to feed your baby allergens on a daily basis. Our Baby Oatmeal is a safe and easy solution to help follow the new leading medical guidelines that recommend introducing allergens early and often while giving your child a nutritious and healthy meal. Ready. Set. Food! Baby Oatmeal contains 100% organic milled whole grain oats and includes all of the 9 allergens also found in our Stage 3 Mix-ins:

Peanut, Egg, Milk, Cashew (tree nut), Almond (tree nut), Walnut (tree nut), Sesame, Soy, Wheat

These top allergens account for ~90% of all childhood food allergies and follow recommendations from the USDA Guidelines to "introduce infants to potentially allergenic foods." As parents ourselves, our goal is to make early allergen introduction as simple, mess-free and convenient as possible; our Baby Oatmeal is the perfect solution for busy families.

I heard one-time purchase options are available now. How does this work vs the monthly plan options?

Here are the different purchasing options that we offer to help make early allergen introduction easy for every family:

One-time purchases
Our one time purchase options offer the biggest savings. You can make a single purchase in 30 day, 90 day, and 180 day increments. One time purchases will ship your orders upfront.

Monthly Recurring Plans
Staged 6 Month Plans ship 6 months of RSF! These Plans are shipped in 2 shipments 30 days apart from the initial purchase date, and you will be billed in six equal installments, cancelling automatically at the end of the six month term.

The 6 Month Complete System will ship 6 months of RSF!, including Stages 1, 2 and 3, in four shipments over a period of six months, and you will be billed in six equal installments. This plan will cancel automatically at the end of the six month term.

The 12 Month Complete System will ship 12 months of RSF!, including Stages 1, 2 and 3, in four shipments over a period of twelve months, and you will be billed in twelve equal installments. This plan will cancel automatically at the end of the twelve month term.


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