
The Ready. Set. Food! Journey
Meet Alana + Marissa
Alana started her Ready. Set. Food! Journey at 4 months old and is now almost 4 years old enjoying Oat & Fruit bars on her way to a lifetime of food freedom! Watch as her mom, Marissa, shares her family’s history with food allergies and how important it was to get ahead of this and start introducing allergens to Alana early & often with the help of Ready. Set. Food!
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WE START WITH REAL FOOD





Introduce early & often
Pediatricians, allergists, and national associations- USDA and AAAAI – all support early food allergen introduction in babies as early as 4 months of age. Babies have a chance at a healthier future if they continue with daily exposure until these these allergens become part of the baby’s regular diet.
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Allergen Introduction just got easier
Our Mix-ins supply you with pre-measured daily packets of top allergens that can be added to any bottle or food for the ultimate in feeding flexibility. We also have a line of Organic Baby Oatmeal, available in a variety of tasty flavors, with 9 of the top allergens already blended into every tasty bite. Or, when baby is ready for more textures, our Organic Oat & Fruit Bars include 8 top allergens mixed in with wholegrain oats and real fruit for a yummy snack with a purpose. Now that’s easy and convenient!
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Just real, organic food
Ready. Set. Food! Mix-Ins, Baby Oatmeal and Oat & Fruit Bars are all just tasty, real organic food – nothing artificial. Stage 3 Mix-Ins, Oatmeal and Bars are higher in protein for added nutritional value.
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Up to 9 of the top allergens
Peanut, egg, milk, cashew, almond, walnut, sesame, soy and wheat comprise ~90% of the potential allergies that develop in children. These are the allergens that are introduced in many of the Ready. Set. Food! products.
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Every early allergen introduction journey is as unique as your little one.
Early allergen introduction is a process that evolves as your baby grows. Ready. Set. Food! has a solution for you at each stage along the way. No matter where you and your baby are on this path, Ready. Set. Food! can help.
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EARLY ALLERGEN INTRODUCTION THE READY. SET. FOOD! WAY
We created Ready. Set. Food! so that parents could have access to a safe and easy way to introduce their babies to allergens and help them achieve a healthier future.


Bottle & Food Mix-ins
Introduce peanut, egg and milk gradually and one at a time, then grow exposure to 9 top allergens.
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Organic Baby Oatmeal
Our award-winning Organic Baby Oatmeal has 9 top allergens already mixed inside.
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Organic Oat & Fruit Bars
These yummy toddler snacks feature 8 top allergens for easy allergen maintenance.
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STILL HAVE QUESTIONS?
OUR TOP 5 FAQS
What is early allergen introduction and why do it?
Why is Ready. Set. Food! the best way to introduce allergens?
When should I start my baby on Ready. Set. Food! and for how long?
What is Ready. Set. Food! Baby Oatmeal?
I heard one-time purchase options are available now. How does this work vs the monthly plan options?
PARENTS LOVE Ready. Set. Food!

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