LOS ANGELES, March 16, 2021 –– Today, Ready, Set, Food! a leader in all-natural, organic early allergen introduction, announced the official launch of Stage 3, the third installment of their guided system, which offers babies continued exposure to peanut, egg, and milk, while introducing the other top six allergens, tree nuts – cashew, walnut and almond – as well as wheat, soy and sesame. Ready, Set, Food! also announced the launch of #OneMoreBaby, a nationwide donation program, in an effort to give every baby the best chance at a healthier future, especially families in need. They are partnering with a network of children’s hospitals to donate a six-month supply of its early allergen introduction system to each baby delivered. This will provide access to thousands of families in need across the country, and ensure they have the tools to safely and easily give their babies a chance at food freedom, and a healthier future.
Developed by parents, for parents, following first-hand experiences with their kids’ own childhood food allergies, the all-star team behind Ready, Set, Food! is composed of leading physicians and experts in allergy research, including co-founder and allergist-mom, Dr. Katie Marks-Cogan. Co-founders Daniel Zakowski, Dr. Andrew Leitner, and Dr. Marks-Cogan are determined to make allergen introduction convenient, unintimidating, accessible and exceptionally safe for fellow parents.
“As parents, we’ve been there. When my nephew developed peanut, egg, and milk allergies before the age of one, we knew something had to be done to give even just one more baby the best chance at a lifetime of fearless eating,” said Daniel Zakowski, Co-Founder of Ready, Set, Food!. “Every major medical organization says that parents should be introducing their infants to these allergens early and often, but no one is leading parents through what can feel like an incredibly overwhelming, terrifying, and messy process.”
Ready, Set, Food!’s three-stage guided system allows families to safely and easily introduce their babies to the top nine food allergens by mixing them into a bottle or food. Stage 1, which starts as early as four months, is designed to gradually introduce the top three allergens (peanut, egg, and milk) through a bottle, while Stage 2 provides continued exposure, an essential piece of the early allergen introduction process. For those babies consistently eating solids, Stage 3 offers continued exposure to peanut, egg, and milk, while introducing the other top six allergens, cashew, almond, walnut, sesame, soy and wheat. Each stage implements pre-measured, easy-to-use, mess-free packets featuring organic and all-natural ingredients without any added sugar or additives, which can be simply mixed into breastmilk, formula, or food (depending on the stage) until baby is regularly eating these foods over an extended period of time.
In January 2020, Ready, Set, Food! announced that investor and entrepreneur Mark Cuban had invested in the company following their appearance on ABC’s Shark Tank. Later that year, their second funding was led by Danone Manifesto Ventures, the corporate venture arm of multinational food company Danone, Mark Cuban and AF Ventures.
“As a father of a child with a severe peanut allergy, I immediately connected with Ready, Set, Food!’s mission,” said Mark Cuban. “I’m thrilled that through #OneMoreBaby, we have the opportunity to donate to thousands of families in need through the crucial process of early allergen introduction.”
In addition to the latest United States Department of Agriculture (USDA) guidelines on the introduction of allergenic foods, the American Academy of Allergy, Asthma, and Immunology (AAAAI) and American Academy of Pediatrics (AAP) suggest that parents begin introducing allergens to their baby as early as four months.
“We believe in a healthy sustainable future of food, so we were thrilled to support Ready, Set, Food!’s mission of making early allergen introduction accessible and easy for all parents,” said Laurent Marcel, CEO of Danone Manifesto Ventures. “We want every baby, regardless of income, to have the best chance at a healthy life, so we're very excited to support their donation program and help families in need give their baby the best chance at a healthy future.”
Backed by thousands of pediatricians and allergists, Ready, Set, Food! has given over 20,000 families the best chance at a healthy life for their baby. To purchase Ready, Set, Food!'s unique solution to early allergen introduction, visit readysetfood.com.
About Ready, Set, Food!: Ready, Set, Food!’s organic and all-natural, three-stage guided system allows families to safely introduce the top food allergens and give their babies a head start on the path to food freedom. Founded by parents for parents, with a team of all-star physicians and leaders in allergy research, Ready, Set, Food! is dedicated to helping babies lead healthy lives. Following their own experience with childhood food allergies, founders Dr. Katie Marks-Cogan, Chief Allergist and mom, Daniel Zakowski, CEO, and Dr. Andrew Leitner, set out on a mission to make early allergen introduction safe, easy, and accessible. Backed by thousands of pediatricians and allergists, the patented system, which follows the results of proven clinical studies, has given more than 20,000 families the best chance at a healthy life for their baby. To learn more, visit readysetfood.com, and follow along on Facebook, Instagram, and LinkedIn.