Who We Are: Our Story & Our Mission | Ready, Set, Food!
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It's time to give every child
the gift of food freedom.

As physicians and parents, we developed Ready, Set, Food! for our children,
because we wanted to make early and sustained allergy exposure safe and easy.

Our mission begins with a simple insight:
300,000 children develop a food allergy each year.

"Early and sustained introduction is hard to do on your own"

"Early and sustained introduction is hard to do on your own"

Chief Allergist Dr. Katie Marks-Cogan and her son, David

I’m an allergist and mother of two. When my son David was an infant, I introduced him to allergenic foods early and often. I couldn't believe how much work it was! Every week, I spent several hours compiling and measuring foods only to hope my son would actually eat them. I knew there was a better way. Together with Daniel, Andy, and a team of leading pediatricians, allergists, and food scientists, we developed the formulation behind Ready, Set, Food! to make early and sustained allergen introduction easy for busy families and picky eaters.

"We didn’t start early enough"

"We didn’t start early enough"

President & Co-Founder Dr. Andy Leitner and his son, Abe

My son, Abe, had his first severe allergic reaction to peanut butter at the age of 6 months. Even though we knew about the recent studies supporting early and sustained introduction, starting at 6 months was simply too late for Abe. He had missed a critical immune window and now suffers from multiple food allergies. I'm passionate about turning Abe's struggle into a mission to help families prevent food allergies before they start.

Ready, Set, Food! was launched in 2018 in Los Angeles, CA with a vision to provide the peace of mind all parents need when their babies begin their introduction to food.

Who Are We?

We are a group of physicians, scientists, parents and entrepreneurs who
are passionate about ending the food allergy epidemic.

Our principles

  • All natural
  • Transparent
  • Safer
  • Compliant
  • Evidence-based
  • All-natural

    Our ingredients are and always will be sourced from real foods that are organic, non-GMO, and with no artificial additives. Your baby deserves nothing less.

  • Transparent

    You want to know exactly what you’re giving your baby. We feel the same way, and that’s why we use our product on our own children. Please visit our Supplement Facts section for details

  • Safer

    Ready, Set, Food! goes through vigorous product testing to comply with the most stringent manufacturing practices. Our formulation was developed and endorsed by expert allergists and pediatricians.

  • Compliant

    Our product complies with all guidelines from the American Academy of Pediatrics and National Institutes of Health regarding infant feeding and introduction of allergenic foods.

  • Evidence-based

    Landmark studies from the last few years form the foundation of our work. We will always be committed to doing what the science says. To learn more, see our Science page.

Our Medical Advisory Board

  • Jonathan Spergel, M.D.

    Board-Certified Allergist

    Chief of Allergy Section at Children’s Hospital of Philadelphia (CHOP)

    Professor of Pediatrics at University of Pennsylvania School of Medicine

    Member of the Clinical Advisory Board for Food Allergy Research & Education (FARE)

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  • Gary Rachelefsky, M.D.

    Board-Certified Pediatric Allergist

    Former President of the American Academy of Allergy, Asthma, and Immunology (AAAAI)

    Former Professor of Allergy at UCLA Medical School

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  • Katie Marks-Cogan, M.D.

    Board-Certified Pediatric and Adult Allergist

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  • Steven Czinn, M.D.

    Board-Certified Pediatric Gastroenterologist and immunology specialist

    Chairman, Department of Pediatrics at University of Maryland School of Medicine

    Chair of Pediatrics at the University of Maryland Medical Center (UMMC)

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  • Andrew Matthew, M.D.

    Board-Certified Pediatrician

    Chief of Pediatrics at Los Robles Hospital

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  • Robert Hamilton, M.D.

    Board-Certified Pediatrician of 26 years

    Known for his viral video “How to Calm a Crying Baby

    Founder of Lighthouse Medical Missions: led 22 medical mission teams to Africa in nearly 20 years.

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