Ready, Set, Food! | Protect Your Baby From Food Allergies
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Help Prevent Food Allergies

Reduce your baby's risk by up to 80% with our pediatrician-recommended daily system.

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Meet Ready, Set, Food!

Our allergist-developed system gently introduces babies as young as four months old to peanut, egg, and milk, helping reduce their risk of developing these common food allergies by up to 80%.

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1 in 12 children develop a food allergy every year.

Food allergies are on the rise, and all babies are at risk. In fact, most children who are diagnosed do not have direct family members with a food allergy.

What Is My Baby’s Risk?

Prevention is possible.

Three clinical studies show that up to 80% of peanut, egg, and milk allergies can be prevented. This approach is supported by the AAP, NIH, and other national medical organizations.

Read the Studies

Gentle for your little one, easy for you.

As physicians and parents, we developed Ready, Set, Food! for our children because we wanted to make food allergy prevention safe and easy. Only 3 clean, simple ingredients - because your baby deserves nothing less.

Our Ingredients

Our Medical Advisory Board

Our scientific advisory board, comprised of pediatricians and allergists, helps guide our thinking around the latest science, product innovation, and safety.

Top 5 FAQs

What is Ready, Set, Food!?

Ready, Set, Food! is a daily supplement that gently introduces your baby to peanut, egg, and milk, the three most common childhood food allergens. Studies have shown that this approach helps reduce the risk of developing allergies by up to 80%, and our system makes it easy. Simply add a packet of Ready, Set, Food! to your baby's breast milk, formula, or food starting between 4-11 months of age, and continue for 6 months or until your baby is eating these foods regularly in their diet.

Could my baby have a reaction to the product? If so, what could it be?

For many babies, Ready, Set, Food! will be their first exposure to food other than breast milk or formula. We are confident our system is the most safe and methodical approach, but in some cases, reactions may occur, as with any new feeding. If your baby has a reaction to Ready, Set, Food!, please contact our customer support team via live chat or email as soon as possible to let us know. Read our blog here to learn more about how to identify an allergic reaction and what to do if you believe your child is having one.

My baby has eczema. Is Ready, Set, Food! right for him/her?

Early allergen introduction is particularly important for babies with eczema because this group has a 1 in 3 chance of developing food allergies, and studies show that early allergen introduction for babies with eczema reduces that risk by 80%. If your infant's eczema is severe, current guidelines recommend talking to your pediatrician or allergist before beginning early allergen introduction.

How do you know Ready, Set, Food! is safe?

Ready, Set, Food! gradually introduces one food at a time, starting with an ultra-low dose of each allergen before slowly increasing to the maintenance amount used in the clinical studies. As a result, the initial allergen exposures are much gentler than what families typically feed their infants, equivalent to less than 1 teaspoon of yogurt or cow’s milk, 1/8th teaspoon of peanut butter, and 1/250th of a cooked egg. In the clinical trials (LEAP, EAT, PETIT), there were no cases of severe allergic reactions in over 2,000 infant participants between the ages of 4-11 months of age.

If my baby has an intolerance to peanut, egg, or milk, can they still use Ready, Set, Food!?

Yes, though we recommend discussing your baby's intolerance with his/her pediatrician in order to get advice about your child's specific needs. Both food allergies and food intolerances can make someone feel unwell, and it can sometimes be difficult to tell the difference between a food allergy and food intolerance.

A food allergy is typically defined as an unfavorable reaction that occurs due to an abnormal immune system response to a food exposure. It occurs when a person’s immune system overreacts to a harmless food substance, treating it like a dangerous invader and mounting a response to it instead of ignoring it.

A food intolerance is an unfavorable reaction to a food that does not involve the immune system. One well-known example would be lactose intolerance, which is due to an enzyme deficiency. Food intolerances are typically mild conditions that do not carry the same risk as food allergies or whole-body immune system reactions.

If your baby has a milk or egg intolerance or allergy, check out our dairy free products here.

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