Parenting is hard. Early allergen introduction shouldn't be.
Safe & easy solutions developed for parents, by parents.
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Our mission is to help parents follow the leading medical guidelines that recommend introducing allergens early & often
we start with real food
Introduce early & often
Pediatricians, allergists, and national associations- USDA and AAAAI – all support early food allergen introduction in babies as early as 4 months of age. Babies have a chance at a healthier future if they continue with daily exposure until these these allergens become part of the baby’s regular diet.
Shop NowAllergen Introduction just got easier
Our Mix-ins supply you with pre-measured daily packets of top allergens that can be added to any bottle or food for the ultimate in feeding flexibility. We also have a line of Organic Baby Oatmeal, available in a variety of tasty flavors, with 9 of the top allergens already blended into every tasty bite. Or, when baby is ready for more textures, our Organic Oat & Fruit Bars include 8 top allergens mixed in with wholegrain oats and real fruit for a yummy snack with a purpose. Now that’s easy and convenient!
Just real, organic food
Ready. Set. Food! Mix-Ins, Baby Oatmeal and Oat & Fruit Bars are all just tasty, real organic food – nothing artificial. Stage 3 Mix-Ins, Oatmeal and Bars are higher in protein for added nutritional value.
Up to 9 of the top allergens
Peanut, egg, milk, cashew, almond, walnut, sesame, soy and wheat comprise ~90% of the potential allergies that develop in children. These are the allergens that are introduced in many of the Ready. Set. Food! products.
A unique journey for every little one
Early allergen introduction is a process that evolves as your baby grows. Ready. Set. Food! has a solution for you at each stage along the way. No matter where you and your baby are on this path, Ready. Set. Food! can help.
Learn MoreHi, Neighbor!
Daniel Tiger knows the challenges of living with a food allergy and Ready. Set. Food! is helping make sure that all friends can live a life of food freedom. Ready. Set. Food!’s complete system of products were made to help all families introduce common food allergens early and often just like pediatricians recommend. Now that's grr-ific!
Shop NowOUR TOP 5 FAQS
What is early allergen introduction and why do it?
Why is Ready. Set. Food! the best way to introduce allergens?
When should I start my baby on Ready. Set. Food! and for how long?
What is Ready. Set. Food! Baby Oatmeal?
How do the monthly billing plans work?
We are proud to be a Clean Label Project certified brand and a member of the Baby Coalition
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