Medical opinion is that all babies are at risk for developing food allergies. This means that even if you don't have a family member with a food allergy, your baby still can develop one. In fact, most babies with food allergies don't have a family history or specific risk factors. The average baby in the US has a 1 in 13 chance of developing a food allergy. While everyone is at risk, babies with eczema have a 1 in 3 chance of developing a food allergy.

Early allergen introduction is the process of frequently feeding common allergenic foods, such as peanut or egg, to your baby. The 2020 USDA Dietary Guidelines for Americans and other prominent medical associations (NIH, AAP, AAAAI) recommend introducing peanut and egg in the first year of life (after age 4 months), otherwise known as early allergen introduction. Landmark studies like LEAP and EAT have shown that introducing allergens early significantly reduces the risk of developing food allergies. Our system is designed around these groundbreaking findings.

Ready. Set. Food! is the only complete guided system that gently introduces your baby to the 9 most common childhood food allergens: peanut, egg, milk, cashew, almond, walnut, sesame, soy, and wheat. Through our 3-stage system of bottle and food Mix-Ins, our products provide parents with a safe and easy way to introduce allergens early and often, in accordance with USDA early allergen feeding guidelines. We use real, organic food in powdered form to create pre-measured doses of the most common food allergens that can be added to bottles or purees or come premixed inside of our baby food and snack products. 

Ready. Set. Food! is the best option for introducing allergens because we make the process simple. It is important to note that for early allergen introduction parents need to frequently feed allergenic foods such as peanut, egg, and milk to their babies. Parents have found that trying to do this on their own is difficult and time-consuming, which is why we've created Ready. Set. Food! to help make early allergen introduction easy.

Feeding foods like peanuts, eggs, and milk only once or twice is NOT enough. We recommend using Ready. Set. Food!, for at least 3 to 6 months, or until your baby is regularly eating these allergens at least 3 times a week. We designed Ready. Set. Food!, to make it safe and easy for parents to not only introduce the allergens but to sustain exposure as well.

Ready. Set. Food! is a guided system to make early allergen introduction safe, easy and convenient. Each daily pre-measured packet mixes easily in a bottle or food. Just shake or stir until dissolved and feed one packet daily.