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Parenting is hard. Early allergen introduction shouldn't be.

Safe & easy solutions developed for parents, by parents.

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Our mission is to help parents follow the leading medical guidelines that recommend introducing allergens early & often


Hi, Neighbor!

Daniel Tiger knows the challenges of living with a food allergy and Ready. Set. Food! is helping make sure that all friends can live a life of food freedom. Ready. Set. Food!’s complete system of products were made to help all families introduce common food allergens early and often just like pediatricians recommend. Now that's grr-ific!

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What is early allergen introduction and why do it?

Early allergen introduction is the process of frequently feeding common allergenic foods, such as peanut or egg, to your baby. The 2020 USDA Dietary Guidelines for Americans and other prominent medical associations (NIH, AAP, AAAAI) recommend introducing peanut and egg in the first year of life (after age 4 months), otherwise known as early allergen introduction. This is especially important for babies with eczema who have a 1 in 3 chance of developing food allergies. With Ready. Set. Food!, we make it easy to introduce allergens early and often.

Why is Ready. Set. Food! the best way to introduce allergens?

Ready. Set. Food! is the best option for introducing allergens because we make the process simple. It is important to note that for early allergen introduction parents need to frequently feed allergenic foods such as peanut, egg, and milk to their babies. Parents have found that trying to do this on their own is difficult and time-consuming, which is why we've created Ready. Set. Food! to help make early allergen introduction easy.

When should I start my baby on Ready. Set. Food! and for how long?

The 2020 USDA Dietary Guidelines for Americans and other prominent medical associations (NIH, AAP, AAAAI) recommend starting babies as early as 4 months of age with food allergen introduction.

We recommend starting the Stage 1 introduction, and Stage 2 for continued exposure together anytime between 4 - 12 months of age. You should sustain exposure to Stage 2 for at least 2 months.

Stage 3 is designed as the next step from Stage 2, and expands allergen exposure from 3 to 9 allergens including tree nuts, sesame, wheat and soy. However, if your baby hasn't started allergen introduction, but is already eating solid foods, feel free to start with Stage 3. Continue on Stage 3 for 3 - 6 months.

Feeding foods like peanut, egg, and milk only once or twice is NOT enough. We recommend using Ready. Set. Food!, for at least 6 months, or until your baby is regularly eating the allergens at least 3 times a week. We designed Ready. Set. Food!, to make it safe and easy for parents to not only introduce the allergens, but to sustain exposure as well.

What is Ready. Set. Food! Baby Oatmeal?

Guidelines from the leading medical organizations recommend to feed your baby allergens on a daily basis. Our Baby Oatmeal is a safe and easy solution to help follow the new leading medical guidelines that recommend introducing allergens early and often while giving your child a nutritious and healthy meal. Ready. Set. Food! Baby Oatmeal contains 100% organic milled whole grain oats and includes all of the 9 allergens also found in our Stage 3 Mix-ins:

Peanut, Egg, Milk, Cashew (tree nut), Almond (tree nut), Walnut (tree nut), Sesame, Soy, Wheat

These top allergens account for ~90% of all childhood food allergies and follow recommendations from the USDA Guidelines to "introduce infants to potentially allergenic foods." As parents ourselves, our goal is to make early allergen introduction as simple, mess-free and convenient as possible; our Baby Oatmeal is the perfect solution for busy families.

How do the monthly billing plans work?

Here are the different purchasing options that we offer to help make early allergen introduction easy for every family:

One-time purchases
Our one time purchase options offer the biggest savings. You can make a single purchase in 30 day, 90 day, and 180 day increments. One time purchases will ship your orders upfront.

Monthly Recurring Plans
Staged 6 Month Plans ship 6 months of RSF! These Plans are shipped in 2 shipments 30 days apart from the initial purchase date, and you will be billed in six equal installments, cancelling automatically at the end of the six month term.

The 6 Month Complete System will ship 6 months of RSF!, including Stages 1, 2 and 3, in four shipments over a period of six months, and you will be billed in six equal installments. This plan will cancel automatically at the end of the six month term.

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We are proud to be a Clean Label Project certified brand and a member of the Baby Coalition

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