Prevent food allergies early! Learn how Ready. Set. Food! simplifies early allergen introduction & empowers parents with science-backed solutions.
Studies show most food allergies can be prevented through early allergen introduction – introducing allergens to babies between 4 and 6 months of age and then feeding them regularly. Studies like the LEAP trial, which reduced peanut allergies by 86% with early introduction, provide clear evidence that acting early can make a huge difference. Yet many parents still struggle with the challenges of introducing allergens due to concerns about safety, how much is proper, and for how long.
To address these challenges, our team developed Ready. Set. Food! - a product designed to simplify early allergen introduction for families. We recently conducted a survey of nearly 800 parents who used Ready. Set. Food! to understand how it worked in a real-world setting. Here’s what we found:
Parents Are More Informed and More Confident
Our research revealed that parents who use Ready. Set. Food! are much more informed about early allergen introduction than the general population. Specifically:
- 97% of Ready. Set. Food!-using parents knew that introducing allergens early could prevent food allergies. In comparison, fewer than half of parents nationwide are aware of these benefits.
- 75% of parents using Ready. Set. Food! were familiar with official guidelines, such as those from the American Academy of Pediatrics and the USDA, on how and when to introduce allergens. This awareness is critical because it allows parents to make more informed decisions about their baby’s diet.
What’s more, Ready. Set. Food!-using parents were confident in introducing allergens safely. 96.6% of parents reported feeling safe using the product to introduce allergens, and nearly all found the instructions easy to follow.
Earlier and More Consistent Allergen Introduction
One of the key findings from our survey is that Ready. Set. Food! is helping parents introduce allergens earlier and maintain the practice for longer periods. This is important because introducing allergens before 6 months of age is associated with the highest reduction in allergy risk.
80.6% of Ready. Set. Food!-using parents introduced allergens (peanuts, milk, and eggs) by 6 months, compared to just 17.2% of parents in the general population.
Almost 60% of parents continued using Ready. Set. Food! for at least six months, and 27% used it for more than a year. In the guidelines for doctors, the Canadian Society for Allergy and Clinical Immunology recommends that regular ingestion of allergens is necessary to prevent food allergies.
In contrast, clinical trials using whole foods for early allergen introduction often see high dropout rates because parents struggle to meet the feeding goals. Our results show that Ready. Set. Food! helps overcome these barriers by making the process simpler and more manageable.
Clear Instructions Lead to High Adherence
Nearly all Ready. Set. Food! users (93.75%) followed the product instructions closely, feeding allergens daily as recommended. This level of adherence is much higher than what is typically seen in clinical trials, where parents often find it difficult to introduce multiple allergens and meet consumption thresholds.
The ease of using Ready. Set. Food! - a powder that can be mixed into bottles or baby food - makes it accessible even for parents with busy schedules or feeding concerns. By eliminating the need for complex meal preparation, Ready. Set. Food! helps parents stay consistent, which is crucial for allergy prevention.
What This Means for Parents
Our study shows that Ready. Set. Food! increases awareness and knowledge about early allergen introduction and helps parents take action - introducing allergens earlier and sticking with them over time. By making this process easier and less stressful, Ready. Set. Food! empowers parents to follow through on allergy prevention strategies backed by scientific research.
To learn more about these findings check out Dr. Erika Nolte's full report here.
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All health-related content on this website is for informational purposes only and does not create a doctor-patient relationship. Always seek the advice of your own pediatrician in connection with any questions regarding your baby’s health.
These statements have not been evaluated by the Food and Drug Administration. Products are not intended to diagnose, treat, cure or prevent any disease. If your infant has severe eczema, check with your infant’s healthcare provider before feeding foods containing ground peanuts.