OUR MISSION

Help babies have healthier futures, free from the limits of food allergies

Evidence-based research, USDA guidelines and leading allergists all agree – introducing small amounts of allergens early and often is the best way to help a child have a greater chance at a future of food freedom.

Egg, milk and peanut together against a purple square

2017

Abe, Andy’s son, develops multiple life-threatening food allergies. Daniel and Andy (brothers-in-law) discuss the idea of Ready. Set. Food! on vacation. Andy, a board-certified doctor in both Anesthesiology and Pain Management, and Daniel, a serial entrepreneur, saw an opportunity to help all parents have access to a safe and easy way to introduce their babies to allergens.

“Our children are our inspiration. My son's struggle with food allergies motivated us to help other families with early introduction.”

~ Co-Founder Dr. Andrew Leitner

WE CREATED THE ONLY COMPLETE EARLY ALLERGEN INTRODUCTION SYSTEM.

Together with a team of leading pediatricians, allergists, and food scientists, we developed Ready. Set. Food! to make early and sustained allergen introduction easy and consistent for busy families and picky eaters.

Lab technician testing baby bottle nipples with RSF! Mix-ins inside

Mom with babies and a bottle of milk with RSF! Mix-ins inside

Clean Label Project and Baby Coalition logos

Evidence-based

Designed like clinical trials with leading medical guidance in mind, and rigorous 3rd party testing to ensure the right levels of allergenic proteins are present in our finished goods to provide your baby with an effective dose.

Introduce: It’s time for peanuts, eggs and milk

Once your child eats solids regularly, it’s time to expand exposure safely and easily to the top 9 top allergens. Stage 3 will continue with with Peanut, Egg and Milk, while introducing the new allergens: Cashew, Almond, Walnut, Sesame, Soy and Wheat.

Good for baby

Our products are always made with just real, organic food. As a Clean Label Project certified brand, we are committed to safety and quality. All our products contain only organic, real food ingredients, are unsweetened, and are regularly tested to ensure they’re safe for baby. And we don’t include any artificial additives in any of our products.

2018

Daniel and Andy team up with Dr. Katie Marks-Cogan, a board-certified pediatric and adult allergist and immunologist, to help make this idea a reality. After lots of trial and error, Stage 1 and Stage 2 Mix-Ins are born! A patent application is filed. The first employees are hired and the ecommerce site is open for business!

“Early and sustained introduction is hard to do on your own. We knew there had to be a better way.”

~ Chief Allergist Dr. Katie Marks-Cogan

Mom pours Mix-In powder into baby bottle while holding baby

All RSF! products displayed on a table along with allergenic ingredients.

Baby chews on corner of RSF! Stage 1 Mix-In packet

Remove the guesswork from allergen introduction

Pre-measured daily packets (Mix-Ins) and allergen-inclusive baby foods with a safe low dose already inside makes early allergen introduction easy and convenient for all parents.

Meet you and your baby where you are

No matter where you are on your journey from bottles to solids, we’ve got you covered. The most important thing is that allergens get introduced early and often; we designed our products to make it as easy as possible for you to achieve that.

Tasty and convenient baby and toddler foods that help parents

Our products enable parents to follow leading medical guidelines that recommend introducing allergens early and often while feeding your child a nutritious and diverse diet.

RSF! Founders appearing on Shark Tank TV show

2020

Daniel, Andy and Katie appear on Shark Tank! Mark Cuban, the father of a child with multiple nut allergies, is moved by the mission and invests.

2021

The Ready. Set. Food! family of products expands with 2 new additions: Stage 3 Mix-Ins and Organic Baby Oatmeal, the first-of-its-kind baby cereal with 9 top allergens already inside.

“When I learned we could help hundreds of thousands of babies have a healthier future, I knew we had to start a business to make it happen.“

~ Co-Founder and CEO Daniel Zakowski

RSF! Founders shown in a photo still from the Shark Tank holiday broadcast

2022

Ready. Set. Food! expands into retail for the first time, making early allergen introduction products available on shelves nationwide. And we’re back on TV - Shark Tank features Ready. Set. Food! in a special holiday-themed update segment.

Watch here

Powered by Parents

driven by data

Our patented Mix-Ins were developed by allergists to match the design of clinical trials. But it doesn’t stop there. Today, we have an in-house Science Team that stays on top of the latest research in the field, leads our own research, and consults regularly with pediatricians and allergists. We learn from our Science Team every day.

Watch Here

The Work Continues

2023

The product family expands again with the addition of allergen-inclusive snacks: Organic Puffs and Organic Oat & Fruit Bars.

2024

Another Ready. Set. Food! R&D baby is born: Organic Purées hit the market.

Today, 1 in 13 children develops a food allergy. Our work continues to help all babies have a healthier future, free from the limits of food allergies.