Ready. Set. Food! Is helping families at Snap, Inc Introduce allergens early

Providing education on early allergen introduction and integrating Ready. Set. Food! into Snap, Inc's family benefits program

LOS ANGELES – March 26, 2019 – We are excited to partner with Snap, Inc. to provide educational resources on early allergen introduction in addition to the distribution of our early allergen introduction system through their family benefits program.

The Rise in Food Allergies and New Research

Food allergies are on the rise with more than 1 in 10 children now suffering from at least one. Thankfully, recent landmark studies (LEAP, EAT, PETIT) provide evidence that exposing babies to food allergens early and often can be effective. These studies have also been supported by new guidelines from the American Academy of Pediatrics (AAP), the National Institutes of Health (NIH), and the American Academy of Allergy, Asthma, and Immunology (AAAAI) and a qualified health claim from the US Food and Drug Administration:

FDA Qualified Health Claim Linking Early Peanut Introduction and Reduced Risk of Developing Peanut Allergy

For most infants with severe eczema and/or egg allergy who are already eating solid foods, introducing foods containing ground peanuts between 4 and 10 months of age and continuing consumption may reduce the risk of developing peanut allergy by 5 years of age. FDA has determined, however, that the evidence supporting this claim is limited to one study.

If your infant has severe eczema and/or egg allergy, check with your infant’s healthcare provider before feeding foods containing ground peanuts.

Partnering with Snap, Inc. to Improve Employee Lives

“We're looking forward to helping Snap, Inc. employees introduce allergens early with Ready. Set. Food! now a part of their family benefits program. We're not only making a real difference in the lives of their employees and their children, but also showing a positive ROI starting in just year 1 of our partnership" said Daniel Zakowski, CEO, Ready. Set. Food! “Just like our brand and mission, Snap, Inc. is committed to empowering their employees and families, with more tools than ever to be proactive about their health.”

As part of the partnership, Ready. Set. Food! will provide their medical expertise, educational content, and innovative early allergen introduction subscription system as an addition to Snap, Inc’s extensive family benefits program.

Ready. Set. Food! will be available through Snap, Inc’s Family Benefits program and is currently recommended by more than 1,000 pediatricians, allergists and dietitians to their patients.

Does your employer cover Ready. Set. Food!? Our corporate wellness program is designed to improve the lives of employees and the health of their children. Download our presentation below or email us at to speak with one of our Wellness Advisors to learn more.

About Ready. Set. Food!

Founded by a team of physicians, leading medical experts and parents, Ready. Set. Food! is a ground-breaking solution to early allergen introduction, making it easy for families everywhere. Currently, more than 1,000 pediatricians and allergists recommend Ready. Set. Food!’s evidence-based approach to early allergen introduction in their practices.

About Snap, Inc.

Snap Inc. is a camera company. We believe that reinventing the camera represents our greatest opportunity to improve the way people live and communicate. We contribute to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. For more information, visit

All health-related content on this website is for informational purposes only and does not create a doctor-patient relationship. Always seek the advice of your own pediatrician in connection with any questions regarding your baby’s health.

These statements have not been evaluated by the Food and Drug Administration. Products are not intended to diagnose, treat, cure or prevent any disease.  If your infant has severe eczema, check with your infant’s healthcare provider before feeding foods containing ground peanuts.