OUR MISSION
Help babies have healthier futures, free from the limits of food allergies
2017
“Our children are our inspiration. My son's struggle with food allergies motivated us to help other families with early introduction.”
WE CREATED THE ONLY COMPLETE EARLY ALLERGEN INTRODUCTION SYSTEM.
Our Approach
Together with a team of leading pediatricians, allergists, and food scientists, we developed Ready. Set. Food! to make early and sustained allergen introduction easy and consistent for busy families and picky eaters.
Evidence-based
Designed like clinical trials with leading medical guidance in mind, and rigorous 3rd party testing to ensure the right levels of allergenic proteins are present in our finished goods to provide your baby with an effective dose.
Introduce: It’s time for peanuts, eggs and milk
Once your child eats solids regularly, it’s time to expand exposure safely and easily to the top 9 top allergens. Stage 3 will continue with with Peanut, Egg and Milk, while introducing the new allergens: Cashew, Almond, Walnut, Sesame, Soy and Wheat.
Good for baby
Our products are always made with just real, organic food. As a Clean Label Project certified brand, we are committed to safety and quality. All our products contain only organic, real food ingredients, are unsweetened, and are regularly tested to ensure they’re safe for baby. And we don’t include any artificial additives in any of our products.
2018
Daniel and Andy team up with Dr. Katie Marks-Cogan, a board-certified pediatric and adult allergist and immunologist, to help make this idea a reality. After lots of trial and error, Stage 1 and Stage 2 Mix-Ins are born! A patent application is filed. The first employees are hired and the ecommerce site is open for business!
“Early and sustained introduction is hard to do on your own. We knew there had to be a better way.”
~ Chief Allergist Dr. Katie Marks-Cogan
Our Products
Remove the guesswork from allergen introduction
Pre-measured daily packets (Mix-Ins) and allergen-inclusive baby foods with a safe low dose already inside makes early allergen introduction easy and convenient for all parents.
Meet you and your baby where you are
No matter where you are on your journey from bottles to solids, we’ve got you covered. The most important thing is that allergens get introduced early and often; we designed our products to make it as easy as possible for you to achieve that.
Tasty and convenient baby and toddler foods that help parents
Our products enable parents to follow leading medical guidelines that recommend introducing allergens early and often while feeding your child a nutritious and diverse diet.
2020
2021
“When I learned we could help hundreds of thousands of babies have a healthier future, I knew we had to start a business to make it happen.“
2022
Powered by Parents
Inspired by their experiences introducing allergens to their own babies, our founders came together to create Ready. Set. Food! Today, we are proud that over half of our team are parents, and their experiences and perspectives help drive everything we do. We've had 5 Ready. Set. Food! babies born to the team so far, and counting!
driven by data
Our patented Mix-Ins were developed by allergists to match the design of clinical trials. But it doesn’t stop there. Today, we have an in-house Science Team that stays on top of the latest research in the field, leads our own research, and consults regularly with pediatricians and allergists. We learn from our Science Team every day.
Watch HereThe Work Continues
2023
2024
Medical Advisory Board
We’ve cultivated a Medical Advisory Board of leading pediatricians and allergists who help guide our thinking to make sure our products are science-backed, safe and effective.
& Adult Allergist
Gastroenterologist
Chief of Pediatrics at
Los Robles Hospital
& Adult Allergist
Gastroenterologist
Chief of Pediatrics at
Los Robles Hospital