Mark Cuban Partners with Ready. Set. Food! to Help Families Introduce Allergens Easily and Safely
LOS ANGELES, Jan. 20, 2020 -- Ready. Set. Food!, a leader in all-natural early allergen introduction products for babies, announced today that "Shark" investor, Mark Cuban, has invested $350,000 in the company after their appearance on ABC's Shark Tank which aired on Sunday, Jan. 19, 2020, at 9 p.m. ET/PT.
Cuban, who is known for his skepticism towards health companies that appear on Shark Tank, partnered with Ready. Set. Food! because of the indisputable science supporting the company's approach to make early allergen introduction easy for families everywhere.
"Food allergies are a growing problem across the world. I'm excited to partner with Ready. Set. Food!," said Cuban.
"I'm excited to partner with Ready. Set. Food!" said Mark Cuban.
Ready. Set. Food! was developed by an all-star team of physicians, and advised by leading experts in allergy research, including Dr. Gary Rachelefsky, the past president of the American Academy of Allergy, Asthma, and Immunology, and Dr. Jonathan Spergel, Chief of Allergy at Children's Hospital of Philadelphia.
The system gradually introduces infants to peanuts, eggs, and milk—the top three childhood food allergens. The easy-to-use and all-natural daily dietary supplement makes early allergen introduction safe and easy. It is the only sequential and stepwise approach to early allergen introduction that mixes easily with breastmilk and/or formula, is organic and non-GMO, and doesn't contain added sugar or any additives.
"For early food allergen introduction, infants need regular exposure to the allergen for many months," said Dr. Katie Marks-Cogan, Co-Founder and Chief Allergist for Ready. Set. Food! "It's important to remember that all babies are at risk of developing food allergies, and there is a window of time to act. Ready. Set. Food! makes it easy to provide early allergen introduction to the top three food allergens."
"I recommend early and sustained allergen introduction for all babies," said Dr. Jonathan Spergel, Chief of Allergy Section at CHOP (Children's Hospital of Philadelphia).
Ready. Set. Food! was founded by Daniel Zakowski and Dr. Andrew Leitner in May 2018 after Dr. Leitner's son and Zakowski's nephew, Abe, suffered an allergic reaction to peanut butter before he was one year old. After further testing, they learned that Abe was also allergic to eggs and dairy. This experience resulted in a passionate mission to help families introduce allergens safely and easily.
"Mark Cuban's decision to invest in Ready. Set. Food! is a validating moment for our company and we look forward to working together to make early allergen introduction easy for every family," said Daniel Zakowski, Co-Founder and CEO of Ready. Set. Food!
About Ready. Set. Food!:
Founded by a team of physicians, leading medical experts, and parents, Ready. Set. Food! is a groundbreaking solution to early allergen introduction, making it easy for families everywhere to introduce allergens safely and easily. Currently, more than 1,000 pediatricians and allergists recommend Ready. Set. Food!'s evidence-based approach to early allergen introduction in their practices. For more information on Ready. Set. Food!, visit www.readysetfood.com and follow them on Facebook, Instagram, and LinkedIn.
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