Alana, Marissa and family seated on couch

The Ready. Set. Food! Journey

Meet Alana + Marissa

Alana started her Ready. Set. Food! Journey at 4 months old and is now almost 4 years old enjoying Oat & Fruit bars on her way to a lifetime of food freedom! Watch as her mom, Marissa, shares her family’s history with food allergies and how important it was to get ahead of this and start introducing allergens to Alana early & often with the help of Ready. Set. Food!

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We start with real food

Introduce early & often

Pediatricians, allergists, and national associations- USDA and AAAAI – all support early food allergen introduction in babies as early as 4 months of age. Babies have a chance at a healthier future if they continue with daily exposure until these allergens become part of the baby’s regular diet.

Allergen Introduction just got easier

Our Mix-ins supply you with pre-measured daily packets of top allergens that can be added to any bottle or food for the ultimate in feeding flexibility. We also have a line of Organic Baby Oatmeal, available in a variety of tasty flavors, with 9 of the top allergens already blended into every tasty bite. Or, when baby is ready for more textures, our Organic Oat & Fruit Bars include 8 top allergens mixed in with wholegrain oats and real fruit for a yummy snack with a purpose. Now that’s easy and convenient!

Just real, organic food

Ready. Set. Food! Mix-Ins, Baby Oatmeal and Oat & Fruit Bars are all just tasty, real organic food – nothing artificial. Stage 3 Mix-Ins, Oatmeal and Bars are higher in protein for added nutritional value.

Up to 9 of the top allergens

Peanut, egg, milk, cashew, almond, walnut, sesame, soy and wheat comprise ~90% of the potential allergies that develop in children. These are the allergens that are introduced in many of the Ready. Set. Food! products.

Every early allergen introduction journey is as unique as your little one.

Early allergen introduction is a process that evolves as your baby grows. Ready. Set. Food! has a solution for you at each stage along the way. No matter where you and your baby are on this path, Ready. Set. Food! can help.

EARLY ALLERGEN INTRODUCTION THE READY. SET. FOOD! WAY

We created Ready. Set. Food! so that parents could have access to a safe and easy way to introduce their babies to allergens and help them achieve a healthier future.

"As often as my toddler’s tastes change, having a bar on hand that I know he’ll enjoy - and that I can feel good about serving him - is a huge win. The safe exposure to a variety of allergens is an added bonus to an already great bar!" Alex Owen’s Mom

"It felt so reassuring to know my toddler was getting exposed to all of the main allergens at this very important young age and stage, and in such an easy way! My toddler loves the taste of this healthy and fulfilling bar..." Liz James' Mom

“We’ve been Ready. Set. Food! mix-in fans for a while as it’s so easy and convenient for early allergen introduction. When I saw that they were adding allergens to a wholegrain oatmeal, it was a no-brainer for us to try. And now Liel is hooked.” Lara Liel's Mom

"I wish I had something like this when I was just starting to feed Ben solids because it's already pureed and so easy to make. I used to cook and then puree oatmeal at the beginning. We mixed it with Greek yogurt and berries, and he was all about it, licked the bowl clean" Jessica Ben's Mom

“I love how easy it is to prepare and serve Avery a nutritious meal that also is helping to expose him to possible allergens at an early age. This is so much easier than trying to do it myself, and I feel comfortable knowing it's a safe dose" Laura Avery's Mom

"I’ve used Ready. Set. Food! packets with both my girls and am SO happy there’s now an oatmeal! It’s so comforting to be able to give my daughter a healthy, seconds-to-prep meal that is also helping to prevent her from developing allergies. She’s been a little picky with the other food, but shoveled the oatmeal right in!" Katrina Sienna's mom

"As often as my toddler’s tastes change, having a bar on hand that I know he’ll enjoy - and that I can feel good about serving him - is a huge win. The safe exposure to a variety of allergens is an added bonus to an already great bar!" Alex Owen’s Mom

"It felt so reassuring to know my toddler was getting exposed to all of the main allergens at this very important young age and stage, and in such an easy way! My toddler loves the taste of this healthy and fulfilling bar..." Liz James' Mom

“We’ve been Ready. Set. Food! mix-in fans for a while as it’s so easy and convenient for early allergen introduction. When I saw that they were adding allergens to a wholegrain oatmeal, it was a no-brainer for us to try. And now Liel is hooked.” Lara Liel's Mom

"I wish I had something like this when I was just starting to feed Ben solids because it's already pureed and so easy to make. I used to cook and then puree oatmeal at the beginning. We mixed it with Greek yogurt and berries, and he was all about it, licked the bowl clean" Jessica Ben's Mom

“I love how easy it is to prepare and serve Avery a nutritious meal that also is helping to expose him to possible allergens at an early age. This is so much easier than trying to do it myself, and I feel comfortable knowing it's a safe dose" Laura Avery's Mom

"I’ve used Ready. Set. Food! packets with both my girls and am SO happy there’s now an oatmeal! It’s so comforting to be able to give my daughter a healthy, seconds-to-prep meal that is also helping to prevent her from developing allergies. She’s been a little picky with the other food, but shoveled the oatmeal right in!" Katrina Sienna's mom

Liz James' Mom

Lara Liel's Mom

Jessica Ben's Mom

Laura Avery's Mom

Katrina Sienna's mom

Alex Owen’s Mom

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What Parents Say

Ready, Set, Food! takes the guesswork out of early allergen introduction.

LISA (CAROLINE'S MOM)

When I saw that they were adding allergens to a wholegrain oatmeal, it was a no-brainer for us to try. And now Liel is hooked.

LARA (LIEL'S MOM)

This is so much easier than trying to do it myself, and I feel comfortable knowing it's a safe dose.

LAURA (AVERY'S MOM)

Introducing allergens couldn’t have been any easier. I felt confident that Tali was getting the right amount of allergens in every bite.

LAUREN (TALI'S MOM)

Subtotal

Mix-Ins

Oatmeal

Puffs

Bars

Daniel Tiger

TEAMING UP TO GIVE BABIES A HEALTHIER FUTURE

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I love Ready. Set. Food!’s safe and scientifically-based program!

The Ready. Set. Food! Journey

Meet Alana + Marissa

We start with real food

PARENTS LOVE Ready. Set. Food!

500+ Reviews

Plan

What Parents Say

Mix-Ins

Oatmeal

Puffs

Bars

Daniel Tiger

TEAMING UP TO GIVE BABIES A HEALTHIER FUTURE

Loading code...

I love Ready. Set. Food!’s safe and scientifically-based program!

The Ready. Set. Food! Journey

Meet Alana + Marissa

We start with real food

EARLY ALLERGEN INTRODUCTION THE READY. SET. FOOD! WAY

Bottle & food mix-ins

Daily Allergen Introduction System

Organic Baby Oatmeal

ORGANIC BABY OATMEAL

Organic Puffs

Organic Puffs

Organic Oat & Fruit Bars

Organic Oat & Fruit Bars

PARENTS LOVE Ready. Set. Food!

500+ Reviews