RSF! founders seated during Shark Tank interview
WE'RE BACK ON SHARK TANK

SAVING BABIES BEYOND THE TANK

Since our pitch on Shark Tank we’ve been hard at work spreading the word about early allergen introduction and making our product the best it can be to set up all babies for a future of food freedom.

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We start with real food

Introduce early & often

Pediatricians, allergists, and national associations- USDA and AAAAI – all support early food allergen introduction in babies as early as 4 months of age. Babies have a chance at a healthier future if they continue with daily exposure until these allergens become part of the baby’s regular diet.  

Allergen Introduction just got easier

Pre-measured daily packets of the allergens can be added to any bottle or food for the ultimate in feeding flexibility. We also have a new line of Organic Baby Oatmeal, available in a variety of new flavors, including 9 of the top allergens already blended into every tasty bowl.  Now that’s easy and convenient!

Just real, organic food

Ready. Set. Food! Stage Mix-Ins and Organic Baby Oatmeal are both just tasty, real organic food – no added sugar, no additives. And Stage 3 Mix-Ins and RSF Oatmeal are higher in protein for added nutritional value.

9 of the top allergens

Peanut, egg, milk, cashew, almond, walnut, sesame, soy and wheat comprise ~90% of the potential allergies that develop in children. These are the allergens that are introduced in many of the Ready. Set. Food! products.  

Early Allergen Introduction The Ready. Set. Food! Way

We created Ready. Set. Food! so that parents could have access to a safe and easy way to introduce their babies to allergens and help them achieve a healthier future.

RSF Stage 1,2 and 3 Boxes

Stage 1 + 2 + 3 Mix-Ins

Icons showing top 9 food allergens in a grid, above a bottle of milk and a bowl of oatmeal
Icons showing top 9 food allergens in a grid, above a bottle of milk and a bowl of oatmeal

Daily Allergen Introduction System

System covers 9 of the top allergens: Peanut, Egg, Milk, Cashew, Almond, Walnut, Sesame, Soy & Wheat

Top 3 allergens – peanut, egg, milk are gradually introduced one at a time

Add to any bottle or food (Stage 3 for food only)

Start as early as 4 months of age

Available as one-time purchases or plans

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Oatmeal pouches in a variety of flavors

Organic Baby Oatmeal

Bowl of oatmeal with spoon
Bowl of oatmeal with spoon

Organic Baby Oatmeal

Wholegrain oats mixed with 9 of the top allergens – Peanut, Egg, Milk, Cashew, Almond, Walnut, Sesame, Soy, Wheat

Yummy taste and packed with protein

15 servings per pouch

Fortified with iron

Resealable pouches for easy storage

Substitutable for Stage 3 daily packet

No added sugar, just real organic food

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PARENTS LOVE RSF ORGANIC BABY OATMEAL!

155+ Reviews

“We’ve been Ready. Set. Food! mix-in fans for a while as it’s so easy and convenient for early allergen introduction. When I saw that they were adding allergens to a wholegrain oatmeal, it was a no-brainer for us to try. And now Liel is hooked.” Lara Liel's Mom
"I wish I had something like this when I was just starting to feed Ben solids because it's already pureed and so easy to make. I used to cook and then puree oatmeal at the beginning. We mixed it with Greek yogurt and berries, and he was all about it, licked the bowl clean" Jessica Ben's Mom
“I love how easy it is to prepare and serve Avery a nutritious meal that also is helping to expose him to possible allergens at an early age. This is so much easier than trying to do it myself, and I feel comfortable knowing it's a safe dose" Laura Avery's Mom
"Introducing allergens couldn’t have been any easier. I felt confident that Tali was getting the right amount of allergens in every bite. And Tali loved the oatmeal." Lauren Tali’s Mom
"I’ve used Ready. Set. Food! packets with both my girls and am SO happy there’s now an oatmeal! It’s so comforting to be able to give my daughter a healthy, seconds-to-prep meal that is also helping to prevent her from developing allergies. She’s been a little picky with the other food, but shoveled the oatmeal right in!" Katrina Sienna's mom
Liel enjoying oatmeal
“We’ve been Ready. Set. Food! mix-in fans for a while as it’s so easy and convenient for early allergen introduction. When I saw that they were adding allergens to a wholegrain oatmeal, it was a no-brainer for us to try. And now Liel is hooked.” Lara Liel's Mom
Ben enjoying oatmeal
"I wish I had something like this when I was just starting to feed Ben solids because it's already pureed and so easy to make. I used to cook and then puree oatmeal at the beginning. We mixed it with Greek yogurt and berries, and he was all about it, licked the bowl clean" Jessica Ben's Mom
Avery enjoying oatmeal
“I love how easy it is to prepare and serve Avery a nutritious meal that also is helping to expose him to possible allergens at an early age. This is so much easier than trying to do it myself, and I feel comfortable knowing it's a safe dose" Laura Avery's Mom
Talley enjoying oatmeal
"Introducing allergens couldn’t have been any easier. I felt confident that Tali was getting the right amount of allergens in every bite. And Tali loved the oatmeal." Lauren Tali’s Mom
Katrina and baby Sienna
"I’ve used Ready. Set. Food! packets with both my girls and am SO happy there’s now an oatmeal! It’s so comforting to be able to give my daughter a healthy, seconds-to-prep meal that is also helping to prevent her from developing allergies. She’s been a little picky with the other food, but shoveled the oatmeal right in!" Katrina Sienna's mom
Ben enjoying oatmeal
Jessica Ben's Mom
Avery enjoying oatmeal
Laura Avery's Mom
Talley enjoying oatmeal
Lauren Tali’s Mom
Katrina and baby Sienna
Katrina Sienna's mom
Liel enjoying oatmeal
Lara Liel's Mom