It's Prime Week!
Get up to 2 months FREE* on a Ready, Set, Food! early allergen introduction plan.
- Safely & gently introduces the top 9 allergens
- Only complete system that starts at 4 months old
- A future of food freedom starts here
*No code required
Complete Guided System For Early Allergen Introduction
12-Month Plan: Starting as early as 4 months of age, feed babies the top 9 allergens safely over a 12-month period; moving your baby through all three stages of our system.Shop Now
All New Stage 3
It’s time to grow introduction to the Top 9 Allergens
When your baby’s ready for solids, it’s time continue to exposure to peanut, egg and milk, and expand to the other top allergens: cashew, almond, walnut, sesame, soy and wheat. Organic. No-Added Sugar. All Natural.
It's Prime Week!
Get up to 2 months free* on Ready, Set, Food!
- Safely & gently introduces the top 9 allergens
- Early Allergen Introduction. Easy. Safe. Organic.
I love the simplicity that Ready, Set, Food offers. Since I was introducing foods to my son, it was nice to have this product that fit so well with the process of trying new foods and keeping him healthy. Our allergist was really impressed with it, too, and said he would probably start recommending it to his other patients.Lauren
I wish this product would have been available back when my first two were born. Their dad has a peanut allergy, so I was always very worried that they would have one too. I also wasn't sure of the best way to slowly introduce it into their diets. That's why this product is so perfect! It takes care of that for you. Thankfully, I was able to use it with my third and it has eased a lot of my worries.Tabitha
I chose Ready, Set, Food! because it’s rooted in science—I love that there’s so much data to back up this program.Mama Natural
I loved how easy it was to implement Ready, Set, Food, but more importantly I love that this system is backed by research and was created by an allergist who’s a mother herself. What more could you ask for?!Kendra
1 in 12 children develop a food allergy every year.
Food allergies are on the rise, and all babies are at risk. In fact, most children who are diagnosed do not have direct family members with a food allergy.What Is My Baby’s Risk?
Have you heard of the new medical guidelines?
Leading health organizations including the American Academy of Pediatrics (AAP), the National Institutes of Health (NIH), and the American Academy of Allergy, Asthma, and Immunology (AAAAI) all recommend introducing allergens like peanut early.Hear what doctors say
Gentle for your little one, easy for you.
As physicians and parents, we developed Ready, Set, Food! for our children because we wanted to make food allergen introduction safe and easy. Only 3 organic ingredients - because your baby deserves nothing less.Our Ingredients
Our Medical Advisory Board
Our scientific advisory board, comprised of pediatricians and allergists, helps guide our thinking around the latest science, product innovation, and safety.
Katie Marks-Cogan, M.D.Board-Certified Pediatric and Adult Allergist
Co-Creator of Ready, Set, Food!
American College of Allergy, Asthma & Immunology, Fellow
Featured on ABC News to discuss allergy-related topics
Jonathan Spergel, M.D.Board-Certified Allergist
Chief of Allergy Section at Children’s Hospital of Philadelphia (CHOP)
Professor of Pediatrics at University of Pennsylvania School of Medicine
Member of the Clinical Advisory Board for Food Allergy Research & Education (FARE)
Gary Rachelefsky, M.D.Board-Certified Pediatric Allergist
Former President of the American Academy of Allergy, Asthma, and Immunology (AAAAI)
Former Professor of Allergy at UCLA Medical School
Steven Czinn, M.D.Board-Certified Pediatric Gastroenterologist & Immunologist
Chairman, Department of Pediatrics at University of Maryland School of Medicine
Chair of Pediatrics at the University of Maryland Medical Center (UMMC)
Andrew Matthew, M.D.Board-Certified Pediatrician
Former Chief of Pediatrics and Chief of Staff at Westlake Hospital
Former Chief of Pediatrics at Los Robles Regional Medical Center
American Academy of Pediatrics, Member
Top 5 FAQs
Ready, Set, Food! is a daily supplement that gently introduces your baby to peanut, egg, and milk, the three most common childhood food allergens. The 2020 USDA-HHS Dietary Guidelines Advisory Commitee Report recommends "introducing peanut and egg in an age-appropriate form, in the first year of life (after age 4 months)", and our system makes it easy. Simply add a packet of Ready, Set, Food! to your baby's breast milk, formula, or food starting between 4-11 months of age, and continue for 6 months or until your baby is eating these foods regularly in their diet.
There is always a chance a baby may have a reaction when introducing food, that is why pediatricians recommend introducing one food at a time. Our system is designed to safely and gently introduce your baby to peanut, egg and milk by introducing one allergen at a time in small amounts, gradually building up to a maintenance dose. Read our blog HERE to learn more about how to identify an allergic reaction and what to do if you believe your child is having one. In all instances, if your baby has a reaction to a food, contact your medical provider.
Early allergen introduction is particularly important for babies with eczema because this group has a 1 in 3 chance of developing food allergies, and guidlines say to start early allergen introduction as early as 4 months. If your infant's eczema is severe, current guidelines recommend talking to your pediatrician or allergist before beginning early allergen introduction. See FDA Qualified Health Claim at bottom of page.
Ready, Set, Food! gradually introduces one food at a time, starting with an ultra-low dose of each allergen before slowly increasing to the maintenance amount used in the clinical studies. As a result, the initial allergen exposures are much gentler than what families typically feed their infants, equivalent to less than 1 teaspoon of yogurt or cow’s milk, 1/8th teaspoon of peanut butter, and 1/250th of a cooked egg. In independent clinical trials, there were no cases of severe allergic reactions in over 2,000 infant participants between the ages of 4-11 months of age.
We recommend discussing your baby's intolerance with his/her pediatrician in order to get advice about your child's specific needs before starting Ready, Set, Food! Both food allergies and food intolerances can make someone feel unwell, and it can sometimes be difficult to tell the difference between a food allergy and food intolerance.
A food allergy is typically defined as an unfavorable reaction that occurs due to an abnormal immune system response to a food exposure. It occurs when a person’s immune system overreacts to a harmless food substance, treating it like a dangerous invader and mounting a response to it instead of ignoring it.
A food intolerance is an unfavorable reaction to a food that does not involve the immune system. One well-known example would be lactose intolerance, which is due to an enzyme deficiency. Food intolerances are typically mild conditions that do not carry the same risk as food allergies or whole-body immune system reactions.
If your baby has a milk or egg intolerance or allergy, check out our dairy free products here.