Dr. Katie Marks-Cogan and family - mobile view

“Early and sustained introduction is hard to do on your own.”

I’m an allergist and mother of two. When my son David was an infant, I introduced him to allergenic foods early and often. I couldn’t believe how much work it was! Together with Daniel, Andrew, and a team of leading pediatricians, allergists, and food scientists, we developed Ready, Set, Food! to make early and sustained allergen introduction easy and consistent.

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Our Most Popular Blogs

The science supports early allergen introduction and Ready, Set, Food! supports the science.

education

Worldwide Science Support for Early Allergen Introduction

Leading medical societies around the world have issued new guidelines in support of early and sustained allergen introduction.

education

USDA 2020 Dietary Guidelines: “Introduce Infants to Allergenic Foods”

The new USDA 2020 Dietary Guidelines (DGA) were just issued today by the U.S. Department of Agriculture (USDA) and the U.S. Department of Health and Human Services (HHS)…

education

Breastmilk: Shaken or Swirled?

Have you heard the claim that shaking breastmilk takes away from its nutritional value? It’s not true. Today, we’ll cover why you shouldn’t be afraid to shake bottles of breastmilk, including to mix in Ready, Set, Food! to introduce peanut, egg, and milk.

9 Tips for Introducing solid food: what parents need to know

Top 14 myths about Breastfeeding

Baby eczema and food allergies: what parents need to know

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How does the system work?

Start as early as 4 months of age

Introduce

Top 3 Allergens

MAINTAIN

Top 3 Allergens

Grow

Top 9 Allergens

Introduce

Top 3 Allergens

MAINTAIN

Top 3 Allergens

Grow

Top 9 Allergens

Introduce

Top 3 Allergens
First 30 days of system

Egg

milk

Peanut

Introduce peanut, egg and cow’s milk, one at a time
Mixes easily in bottle (breastmilk or formula) or food
Start as early as 4 months of age

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Maintain

Top 3 Allergens
Next 5 months of system

Egg

milk

Peanut

Maintain daily exposure to peanut, egg, and cow’s milk for at least 5 months
Mixes easily in bottle (breastmilk or formula) or food
Start as early as 4 months of age

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Grow

9 Top Allergens
6 months (minimum) - 18 months of system

Egg

milk

Peanut

Almond

Cashew

Wheat

Walnut

Soy

Peanut

Expand exposure to 9 top allergens for 6 months (minimum) - 18 months
Mixes easily into cereal, yogurt, pureed food, etc.
Start when baby is consistently eating solids

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Top 9 Allergens: Introduce early and often

Soy

Wheat

Sesame

Peanut

Egg

Milk

Cashew

Almond

Walnut

Why Ready. Set. Food!?

Inspired by kids. Developed by allergists. Loved by parents.

A safe and easy way to introduce their babies early and help them achieve a healthier future.

Ready. Set. Food! is a complete guided system that can start as early as 4 months of age, introducing babies to 9 top allergens across 3 stages. The first 6 months will be a gently staged introduction of the top 3 allergens - peanut, egg, milk - with Stage 1+2. After which, stage 3 will maintain Peanut, Egg, Milk and then grow exposure to the next 6 top allergens – Cashew, Almond, Walnut, Sesame, Soy, Wheat.

From The AAAAI & USDA Guidelines Report

What is the evidence supporting the introduction of potentially allergenic foods (like peanut and egg) and the development of food allergies?

Recommendations:

Start feeding highly allergenic foods, like peanut and egg, at 4-6 months of age
Do not deliberately delay the introduction of other potentially allergenic foods, like cow’s milk, soy, and wheat
Once allergenic foods are introduced, regular feeding should be maintained

More Guidelines

“I recommend early and sustained allergen introduction for all babies starting at 4-6 months of age, based on the current guidelines.” Jonathan Spergel, M.D. Board-certified Allergist, Head of Allergy at Children’s Hospital of Philadelphia

“Babies should use Ready. Set. Food! for at least 6 months or until they are eating allergenic foods regularly.” Katie Marks-Cogan, M.D. Board-certified Allergist, co-Founder and Chief Allergist at Ready. Set. Food!

“Using Ready. Set. Food! with my son was a much simpler and effective way to feed allergenic foods on a consistent basis.” Erika Collins Cravanas, MD Board-Certified Pediatrician

“I recommend Ready. Set. Food! for my patients because it’s the easiest and safest way for parents to begin early allergen introduction.” Jessica Hochman, MD Board-Certified Pediatrician

“All babies should start early and sustained allergen introduction at 4-6 months” Gary Rachelefsky, MD Board-certified Allergist, Former President of the American Academy of Allergy, Asthma, and Immunology (AAAAI)

“I strongly recommend early allergen introduction to every parent, starting when their baby is 4 months of age.” Andy Matthew, MD Board-certified Pediatrician, Past Chair of Pediatrics at Los Robles Hospital

Katie Marks-Cogan, M.D. Board-certified Allergist, co-Founder and Chief Allergist at Ready. Set. Food!

Erika Collins Cravanas, MD Board-Certified Pediatrician

Jessica Hochman, MD Board-Certified Pediatrician

Gary Rachelefsky, MD Board-certified Allergist, Former President of the American Academy of Allergy, Asthma, and Immunology (AAAAI)

Andy Matthew, MD Board-certified Pediatrician, Past Chair of Pediatrics at Los Robles Hospital

Jonathan Spergel, M.D. Board-certified Allergist, Head of Allergy at Children’s Hospital of Philadelphia

FAQ

Why is Ready, Set, Food! the best way to protect babies against food allergies?

We encourage parents to do early allergen introduction however they can. We feel our system is the best because it helps make this process simple, safe, and scientifically sound.

It's simple because you just tear open a packet and pour into a bottle of breast milk or formula or right into solid food. Bottle introduction is the easiest way to frequently feed allergenic food to your baby and it literally just takes seconds.

It's safe because we introduce each allergen on its own, starting with an ultra-low dose and ramping up to a maintenance level dose. Our dosing is equivalent to less than 1 teaspoon of yogurt or cow’s milk, 1/8th teaspoon of peanut butter, and 1/250th of a cooked egg, way less than what most parents may give their babies.

It's scientifically sound because it's not just about introducing the allergens, but sustaining that introduction over time. By having a way to easily mix this into a bottle or food, it ensures all the allergens get into your baby's mouth (instead of on the high chair, the floor, the bib, you...) and makes it easy to give it to your baby once a day without disrupting your existing feeding routines.

How do I know if my baby is at risk for developing a food allergy?

All babies are at risk for developing food allergies.

While babies with eczema or a family history of food allergies are at higher risk, medical research has conclusively shown that over 50% of all food allergies occur in children with no direct family history of food allergy. As a baby’s immune system develops, parents only get one chance for creating a positive response to allergenic foods.

To learn what your baby's specific risk is, take our Risk Quiz here.

How do you know Ready, Set, Food! is safe?

We are confident that our system provides the most gentle, yet methodical approach to exposing your baby to these common allergenic foods. Early allergen introduction is inherently safe, and that's why the American Academy of Pediatrics recommends it for babies as early as 4 months of age.

It's important to know that Ready, Set, Food! is made from real food, and we made it even safer by designing a gentle, guided system that gradually introduces one food at a time during Stage 1, starting with very low amounts of each allergenic protein, so any reaction is as mild as possible. Our dosages by allergen are equivalent to less than 1 teaspoon of cow’s milk, 1/8th teaspoon of peanut butter, and 1/250th of a cooked egg. This is significantly less than what most parents may give to their children on their own.

Do you only offer subscription plans? Is there a one-time purchase option?

Yes, on our website we only offer subscription plans. That means that when you order a product from us, you are signing up for a recurring subscription where you’ll receive one box of Ready, Set, Food! right to your door each month, and your credit card will be charged each subsequent month until you cancel.

If you’re not ready to commit to a recurring monthly subscription plan, we do offer a one-time purchase option which you can purchase directly on Amazon. Please note that since the key to food allergy prevention is regular, sustained exposure over time, we highly recommend our suite of subscription plans.

What’s the difference between your subscription plans?

We currently offer three different subscription plans on our website: a flexible, month-to-month subscription plan for $49.99 per month, a 3 month plan at $44.99 per month, a 6 month plan at $39.99, and a 12 month plan which commits you to 12 months of shipments to lock in a price of $29.99 per month.

If you’re not ready to commit to a recurring monthly subscription plan, we do offer a one-time purchase option which you can purchase directly on Amazon. Please note that since the key to food allergy prevention is regular, sustained exposure over time, we highly recommend our suite of subscription plans.

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Age

RSF! Stage

Learn About

Dr. Erika Explains

Blog

“Early and sustained introduction is hard to do on your own.”

Our Most Popular Blogs

The science supports early allergen introduction and Ready, Set, Food! supports the science.

Worldwide Science Support for Early Allergen Introduction

USDA 2020 Dietary Guidelines: “Introduce Infants to Allergenic Foods”

Breastmilk: Shaken or Swirled?

9 Tips for Introducing solid food: what parents need to know

Top 14 myths about Breastfeeding

Baby eczema and food allergies: what parents need to know

How does the system work?

Introduce

MAINTAIN

Grow

Introduce

MAINTAIN

Grow

Introduce

Egg

milk

Peanut

Maintain

Egg

milk

Peanut

Grow

Egg

milk

Peanut

Almond

Cashew

Wheat

Wheat

Walnut

Soy

Peanut

Top 9 Allergens: Introduce early and often

Why Ready. Set. Food!?

Inspired by kids. Developed by allergists. Loved by parents.

From The AAAAI & USDA Guidelines Report

What Health Care Providers Are Saying About Ready. Set. Food!

Pediatrician & Allergist Recommended

FAQ

Why is Ready, Set, Food! the best way to protect babies against food allergies?

How do I know if my baby is at risk for developing a food allergy?

How do you know Ready, Set, Food! is safe?

Do you only offer subscription plans? Is there a one-time purchase option?

What’s the difference between your subscription plans?